I recently bought these shoes online. I happily broke them in immediately upon receiving them, a bit hastily. If I had paid a little more attention to the various paper slips in the box, I would have noticed the excitedly-worded “ANTIMICROBIAL ODOR CONTROL” advertisement. Alas, I did not notice this. Nowhere on the site did it say anything about antimicrobials, and I had missed the tag amongst the billion tiny pieces of paper that came with the shoes (unnecessary paper use is a separate beef I have with this product though).
Why does every product seem to contain antimicrobials nowadays? I’ve come to take for granted the knowledge of antimicrobial resistance I have, but this company is either unaware of the issue or choosing to ignore it. Either way, I plan to write a letter to the appropriate representative (not that it’ll do much, in all likelihood, but you never know). Not only are antimicrobials prevalent in so many products we use, half the time the consumer doesn’t realize it. It’s not required by any law to advertise this. The only reason this shoe company did so is because they’re marketing it as a positive attribute of their product. Even if these shoes did successfully decrease foot/shoe odor, I personally wouldn’t have bought them. Not that there’s any (public) evidence indicating this antimicrobial will control my shoes’ odor…nor information about what antimicrobial was used at all.
It’s frustrating to see the gap between the information scientists and non-scientists have on topics like antimicrobial resistance. I may know how resistance affects humans and why it occurs and ways to prevent it, but many people I interact with on a daily basis are surprised when I happen to bring it up in conversation. There’s always been a lag in time between discovery of a topic and disseminating that knowledge. I don’t know the solution, and we are getting better at it with time, but it is frustrating for now nonetheless.